AI and Content Marketing
I’m sure by now we have all heard of the ever-expanding capabilities of Artificial Intelligence, but did you know that in the last year, there have been copious amounts of AI systems that have emerged that you can use to improve your strategy and drive growth?
In fact, There’s An AI For That compiles over 7,000 AI systems that can help you complete almost 2,000 different tasks.
These tools don’t just stop at helping you to produce written content. There are tools like Murf.AI, an advanced text-to-speech software designed to craft lifelike voice narrations from written content within a matter of minutes, as well as Cleanup.Pictures which you can use to remove unwanted objects, defects, people, or text from your images.
Additionally, more good news for content marketers; the burgeoning field of generative AI can help you generate insights, automate processes, offer predictions, and steer actions that yield improved business outcomes by combining the realms of artificial intelligence and machine learning with analytics.
These systems create text and images using complex machine learning models to predict content based on previous patterns, and it’s crucial for companies to comprehend their functionality and value. Integrating some of the services that are emerging through generative AI into your content marketing arsenal can help streamline content creation and put you ahead of the competition, enabling you to seize new avenues of growth.
It is important to ensure that whatever content you produce meets the Google E-E-A-T framework denoting expertise, experience, authoritativeness, and trustworthiness. Expertise involves relevant skills, experience focuses on firsthand engagement with the subject of your content, authoritativeness involves industry reputation and trustworthiness centres on accuracy and openness.
While Google’s penalties on AI content remain uncertain, some materials may face sanctions if they do not meet the framework. So, when blending organic and AI-generated content in your strategy, It is essential to understand this framework and pass your content through an AI detection tool before publishing, as a way to bypass Google’s scrutiny.